Innovation Lab: Embracing Technology
Location: Grand Ballroom ABC

Embracing the right technology solutions can motivate customer behavior, change perceptions, build loyalty, improve operational efficiency, and ultimately drive business results. It is critical that businesses stay up to date with the latest technological advancements that can give your business a competitive edge. During this session you will hear from lumber dealers who have embraced this concept and incorporated technology into their business model in innovative ways to set them up for long-term success.

Speakers: